Erwin Cruz is member of the Olivares’ Life Science Law Group since 2008, assisting clients to add value to their businesses and projects in Mexico. He achieves this commitment, for example, not only by getting exclusive rights to clients, but also by developing and successfully implementing strategies to enforce exclusive rights and fair trade rules against potential infringers. Erwin provides high qualified regulatory assistance related to products’ marketing, labelling and advertising.

He has extensive expertise on Intellectual Property Rights and Regulatory compliance related to Pharma, Agro and Software industries. He constantly participates in international and national conferences, and meets key authorities in Mexico for these industries, such as the Patent and Trademark Office (IMPI), the Healthcare Products Regulatory Agency (COFEPRIS), the Plant Breeders’ Rights Office (SNICS) and Bureau of Consumer Protection (PROFECO).

Erwin has written several articles over litigation and regulations for pharmaceuticals, biotechnologies, agribusinesses, food and beverages.

Articles

• Key issues for biotech products in Mexico, IAM Life Sciences [2015]
• Life Sciences, Getting the Deal Through, Chapter: Mexico [2015]
• Pharmaceutical Trademarks, World Trademark Review, Chapter: Mexico [2015/2016]
• APIs, imports and the Bolar exemption: concerns and practical measures, IAM [2014]
• Practical Law Life Sciences multi-jurisdictional guide, Chapter: Mexico [2014]
• Pharmaceutical Advertising 2014, Chapter: Mexico [2014]
• Getting the Deal Through – Patents, Chapter: Mexico [2011-2012]
•  “Mexico Chapter”. Getting the Deal Through – Patents. [2011-2012]
• “Mexican Chapter”. The International Comparative Legal Guide to: Pharmaceutical Advertising. [2012]
•  “New rules to speed up administrative appeals”. Managing Intellectual Property. [September 2011]
• “Scope of new specialised courts widened”. Managing Intellectual Property. [February 2011]
•  “IP Law amended”. Managing Intellectual Property. [June 2010]
•  “Make your case online”. Managing Intellectual Property, IP Focus. [2009]

When I’m not being a lawyer…
I spend my free time in playing basketball, running and attending social meetings.

Education

• Universidad Nacional Autónoma de México
  Diploma on Intellectual Property, 2009
  Summa cum laude
• Universidad Nacional Autónoma de México
  Juris Doctor, 2006
  Summa cum laude

Affiliations

• Asociación Mexicana para la Protección de la Propiedad Intelectual (AMPPI)

Languages

• English
• Spanish